What does it take to grow a business from a single dining room table into a thriving, multi-city advertising agency? In this episode, host Kim Russo sits down with Tonya Childs, the visionary Founder and CEO of Smart Marketing Advertising Agency. Tonya shares her inspiring journey of launching the agency and growing it from Anderson and Charleston, South Carolina, into a full-service powerhouse that serves everything from small local shops to billion dollar brands both nationwide and internationally.
Crucially, Tonya reveals why you shouldn’t launch an ad campaign until your business is truly prepared. She breaks down the essential checklist every business owner needs before spending a dime on advertising: identifying the true face of your company, ensuring your staff is equipped to handle an influx of new leads, and verifying that your website and SEO are locked down so customers can actually find and trust you online.
When asked how a regional agency attracts international clientele, Tonya credits God, word-of-mouth, a foundation of Google reviews and reputation. Packed with real-world wisdom from an agency that produces results, this conversation is a must-watch for any entrepreneur looking to scale smart.
To discover Smart Marketing Advertising Agency’s full suite of services and connect with the team, visit ThinkSmartMarketing.net.
