Welcome to the world of “crunchy moms,” where cleaner living meets heartfelt intentions for a healthier family. From natural products to mindful nutrition, the “crunchy” lifestyle has gained momentum among women seeking to create toxin-free homes. To better understand this growing trend, we sat down with local mom Chelsea Matthews who shared her journey toward embracing a non-toxic lifestyle. But first, let’s define “crunchy.”
The “crunchy lifestyle is a term derived from granola used to describe a holistic approach to living that prioritizes natural, eco-friendly and health-conscious choices. Rooted in a desire to minimize exposure to harmful chemicals and embrace sustainable practices, this lifestyle often includes using non-toxic household products, opting for organic foods and seeking natural remedies over conventional ones. Crunchy parents strive to create healthier environments for their families by making thoughtful choices about everything from diet, to skincare to technology use. While it’s not about achieving perfection, the crunchy lifestyle focuses on balance and intentionality, encouraging individuals to “do better” where they can for the sake of their health and the planet.
THE CRUNCHY JOURNEY BEGINS
For Matthews, the “aha moment” came 7 years ago while scrolling on Instagram. “I stumbled upon an account called Just Ingredients, and it opened my eyes to the ingredients in our food and household products. I had just had my first child and wanted to ensure we were living our healthiest life,” she explained.
But her journey took a deeper turn after a personal tragedy. “A year after starting this lifestyle, my mom was diagnosed with glioblastoma, an incurable brain tumor. Then, while my mom was in hospice, we learned my dad had stage 4 kidney cancer. Losing both my parents to environmental-related cancers strengthened my resolve to do better for my family,” she shared.
Her family now follows an 80/20 approach-striving for 80 percent of their lifestyle to be non-toxic while leaving room for balance.
CREATING A NON-TOXIC HOUSEHOLD
The transition to a chemical-free home can feel overwhelming, but Matthews insists it’s manageable with a step-by-step approach. “When one product ran out, I’d replace it with a healthier option. Over time, that became our new norm.” Her top three swaps? Cleaning products, personal care items and artificial fragrances. “We use brands like Branch Basics and Puracy for cleaning,” she said. “No bleach or Lysol in our home. For personal care, we avoid synthetic ingredients – your skin absorbs so much. And we ditched artificial fragrances entirely. Now we only use candles or diffusers made with 100 percent pure essential oils.”
She also debunks the myth that non-toxic living is unaffordable. “Baking soda, vinegar and hydrogen peroxide are budget-friendly and effective cleaning agents. Some products seem expensive upfront, but they last much longer.”
FOOD AS MEDICINE
Food plays a starring role in the crunchy lifestyle. Matthews emphasizes the importance of reading labels. “It’s shocking how many unnecessary ingredients, like food dyes, are in everyday products, especially ones marketed to kids.”
Her tip? Start by prioritizing organic produce, meats and snacks. “Even organic processed snacks should be limited, but it’s about balance,” she added.
When it comes to navigating picky eaters, Matthews keeps her cool. “My kids were young when we started, so this lifestyle is all they know. For situations like school lunches or sports snacks, I give them grace while sharing why we make healthier choices. If people know better, they can do better.”
CRUNCHY CHALLENGES AND MISCONCEPTIONS
While Matthews loves the benefits of a non-toxic lifestyle, it’s not without its challenges. “The hardest part is educating my kids to say no to junk foods full of sugar, dyes and artificial ingredients. Their lunchboxes don’t look like their friends’ at school, and that can be tough,” she said.
Another misconception she faces? That being “crunchy” is extreme or unnecessary. Her response is simple: “Research. Read stories of people who’ve changed their lives. Our country is very unhealthy, and the statistics speak for themselves. You have to do what’s best for your family.”
BALANCING PERFECTION WITH GRACE
Crunchy moms often emphasize progress over perfection. For Matthews, this means embracing that forementioned 80/20 lifestyle. “We can’t do it all, and that’s okay. Stressing over perfection isn’t healthy either. I won’t give up hairspray, and we love a night out. It’s all about balance.”
Her advice for mom’s ready to make a change? Start small. “Take it one product at a time. Before you know it, healthier living becomes your norm. The goal isn’t to be perfect; it’s to do better where you can.”
THE TAKEAWAY
Matthew’s journey offers an inspiring reminder that small changes add up to a big impact. Whether swapping household products, ditching food dyes or limiting wireless devices, the “crunchy” lifestyle is a thoughtful approach to wellness.
By embracing balance and grace, moms like Chelsea Matthews prove that a healthier home leads to a healthier family — one thoughtful choice at a time. Where will your crunchy journey begin?
By Katie Finch
