When Tonya Childs was 19, she was offered a position in sales and marketing that would change her future. That opportunity sparked a passion for advertising, leading her to gain experience through a variety of industries and eventually launch Smart Marketing in 2010. Smart Marketing is a full-service marketing and advertising agency built on relationships […]
Charleston Women in Business
Balancing Act: Running a Business While Enjoying Summer
Palm trees, sunny skies, bustling city streets and sea breezes. Charleston is the place we are lucky enough to call home—a place most people plan vacations to. But what does real life look like when our vacation-worthy home is also the place we work? A place with real responsibilities and to-dos. How can we find […]
Driving Change at Mount Pleasant Jeep
In an industry long dominated by men, the experience of going to a car dealership can feel transactional at best and intimidating at worst. Mount Pleasant Jeep decided to do things differently, and it starts with the women helping lead the business. At Mount Pleasant Jeep, the strength is in its people, especially the women […]
25 Years of Growth Meets a New Chapter in Charleston
Celebrating 25 years in business, Conscious Choices marks an exciting new chapter as it extends into Charleston. Founded by Roberta Moore, Conscious Choices and her coaching practice, EQ-i Coach, offer two distinct yet complementary paths. Conscious Choices focuses on therapy, offering a deeper exploration into the experiences and beliefs that shape how individuals think, feel […]
Finding the Right Fit
The way women relate and talk is changing. There’s less shame. Fewer disclaimers. More honesty. In Charleston, women aren’t waiting until they’re at a breaking point to ask for support—and they’re not settling for help that doesn’t quite fit. Instead of forcing their lives into one model of care, they’re seeking practitioners who understand the […]
The Charleston Company Changes how Beauty Brands Connect with Shoppers
Bright Beauty Connect is built on the premise that beauty can change the world when used as a tool for human connection. While the company itself might be one of the beauty industry’s best-kept secrets, there’s a good chance most shoppers experience its impact firsthand. As one of the largest field team agencies in the […]
Tiffany Horton’s Vision for a More Welcoming Beauty Space
Let’s face it. Beauty appointments can feel intimidating, especially when you’re trying a new service or a new business for the first time. And that feeling is the very mission that set South Carolina native Tiffany Horton in motion—a movement toward a judgment-free, welcoming space where every woman is seen and included. A space that […]
Built to Grow: Inside the Works’ Wellness Community
From packed classes to a new West Ashley studio, founder Sarah Frick and her team are scaling a movement that extends far beyond the mat. What began as a single yoga studio has grown to become one of Charleston’s most influential wellness communities. For founder Sarah Frick, The Works was never just about movement—it was […]
Podcast Power: Charleston’s Female Voices Making Waves
Charleston’s women are shaping one of the city’s most dynamic creative movements: podcasting. What often begins as a way to share stories frequently becomes a space to spark conversation, build community and give voice to the experiences that matter most. Across the Lowcountry, female-led podcasts have grown in number and influence, covering everything from wellness […]
Household Helpers: More than Just Keeping Order in the House
It began for Ashley Houston shortly after losing her mom at age 21. At a time when many young women her age were preparing to take the next step in their lives, Houston was torn between becoming a full-time career woman or a mom, and, she says, “not finding a whole lot of wiggle room […]