Amanda Rosen greeted me for our interview in a stylish and summery green dress. It was high noon at Butterfly Consignment Boutique, and the shoppers were browsing elegant dresses and blouses, hoping for a bargain on designer couture. Each treasure selected from the rack was whisked away to a fitting room by a smiling attendant. Rosen, meanwhile, was happy to offer tips to ladies checking themselves out before full-length mirrors.
“At Butterfly, we operate as a boutique,” she noted.
“Our staff is accommodating, offering advice on cut, color and style to shoppers.”
Rosen has spent more than a decade crafting this perfect formula for shopping bliss. With a background in international corporations as well as real estate, she recognizes that unconscious truth of retail: The perfect outfit makes everyone happy. A resident of East Cooper since 1996 with her husband, Matt, and her children, she spent several satisfying years in the Lowcountry housing market before motherhood made those holiday and weekend hours a bit more trying.
After a “serendipitous” purchase of Victoria’s Consignments in Mount Pleasant, Rosen found her new career passion and promptly recognized its uncanny similarities to real estate.
“What I loved about real estate translated to apparel,” she mused. “We’re introducing something that will brighten up a person’s life and building relationships.”
Three years after taking over Victoria’s, Rosen opened her flagship store, Butterfly Consignment Boutique, in the Belle Hall Shopping Center, and it has thrived thanks to a blend of gorgeous designer items and impeccable service. The shop was named by Rosen’s daughter, and the name “Butterfly” seemed to fit perfectly.
“My daughter looked up at me with her brown eyes and said, ‘Name it Butterfly, Mommy,’” Rosen reminisced. “And I liked it. After all, Butterflies represent consigned clothing – they’re beautiful, they land somewhere for a while and then move on.”
Rosen has a second passion as well: sharing her faith with women all over the globe, particularly in India. In fact, the day we spoke, she had just returned from a mission trip with First Baptist Church. It’s obvious that Rosen approaches any endeavor with her whole heart, whether it’s business or philanthropy.
“My advice to other women who are seeking success is to stay focused and to always go to bed before 10 p.m.,” she said. “You can’t be your best version of yourself if you’re tired!”
Rosen appreciates the “work-life balance” of owning her own business, and she credits her capable staff for making it possible: “It’s wonderful to be self-employed, as long as you have a good staff – and I do!”
By Denise K. James