Lorelei Brown of Showhomes Charleston

Real estate is vital to the growth of Mount Pleasant and is more than just selling houses. Lorelie Brown of Showhomes Charleston has identified this complexity and developed a company that has markedly amplified the home-buying experience in Charleston since January 1, 2011.

“Showhomes Charleston skillfully creates staged spaces that help buyers understand a home visually and connect emotionally to the property,” Brown explained.

The connection crafted is essential for buyers to discover the perfect home. Brown said, “Ninety percent of buyers can’t visualize a space on their own. … A vacant home may (initially) feel cold and uninviting.” … This is where Showhomes Charleston employs their creativity and industry.

“We try very hard to match our staging with a home’s story and style,” said Brown, indicating the many factors involved in staging a home. “We consider buyer demographics, neighborhood and the design of the home before creating a design plan. Our staging is thoughtful, experienced and systematic.”

Brown and her team at Showhomes Charleston derive joy and value in “knowing that what we created and executed has made a difference.”

This passion for making a difference in real estate has fueled the company to succeed, assisting in the sales of “over $250 million in real estate.” The commitment and dedication of Brown pervades throughout Showhomes Charleston, propelling this company and their clients to enduring success.

By Mitch Watford