Some businesses have personality oozing out their doors. The charisma spills onto the street. FLY Modern Apparel, in downtown Summerville, is one of those businesses. The fashion-forward boutique that boasts “modern clothing for the modern woman” is a place mothers and daughters could shop together. It isn’t cute and quaint like a lot of Summerville. It’s beautiful, and it’s ten steps ahead of charm alone.
FLY Modern Apparel, it’s sister store Sole and the attached salon are all such a vibe largely because of the woman behind all the chic. Margie Sutton has the same “it” factor. The former model, modeling agency owner, model coach, trend coordinator and fashion show stylist who’s worked from Charleston to Paris, not only knows the style industry, she has an intense focus on the fruition of the business. “When I have a mission and am pushed in a corner, I come out fighting — a dog with a bone,” Sutton remarked.
However, her approach to the customer is different than to the business itself. She wants her customer to feel fabulous while she shares her passions. Sutton, who handpicks all the unique merchandise, said, “Everyone is V.I.P. at FLY. We are not a high-pressure sales boutique. It’s most important to make our guests feel beautiful.”
For more on Fly Modern Apparel, their fashion shows or Sutton herself, pop into 114 E Richardson Avenue, or visit FLYModernApparel.com. As Sutton relayed, “the name reflects our style and mood — to soar, to FLY.”