Inspired by her lifelong love for the classic Southern style and her desire to create something both beautiful and meaningful, Kim Lolley of Kim Lolley Designs began the transition from nurse to fashion designer. Working 25 years as a nurse instilled in Lolley a deep appreciation for care, precision and service, values she carries into all of her designs.
Each design is deeply personal, weaving a story to create an emotional connection with each customer. With many pieces named after the women in Lolley’s life and her focus on Southern heritage and nostalgia, her pieces begin to feel more like heirlooms. Lolley aspires to be the “hallmark of Southern dressing,” crafting every design with a timeless elegance. Combined with the sentimental inspiration Lolley uses for each piece, her clothing is sure to resonate with her customers.
Lolley ensures her brand is more than just clothing, but instead a community that emphasizes the difference each person can make. Giving back to the community is a core value of her brand, and as such, she ensures a portion of every sale goes to support a local children’s home, providing resources for children in need. One stitch at a time is all it takes to change lives.
For more information, visit kimlolley.com.
By Brooke Watson