Finding a comfortable bra that offers adequate nipple coverage is a challenge every female faces, from preteens to adults. Padded bras can feel hot and bulky, while bralettes can be a hassle due to foam inserts that crease, lose shape or get misplaced in the wash. This struggle inspired Becky Connelly, founder of Non Disclosure Apparel, to create what is so hard to find: a lightweight bralette that conceals nipples without padding.
When designing the Elli Bralette, her brand’s signature style, she focused on creating a discreet yet effective nipple cover. This led to the development of ultra-thin concealing petals that are integrated into the seamless bralette during production. The Elli Bralette perfectly combines comfort, simplicity and peace of mind, making it an ideal choice for developing tweens and women with small to medium-sized breasts.
Connelly is also developing a fuller-style bralette to expand the brand’s size options. Additionally, NDA offers bralettes without petals, enabling customized placement upon request.
Her customization services include adding petals to customers’ swimsuits, sports bras and traditional bras. She installs concealing petals into garments by appointment or via online mail order, using a heat press at the new Non Disclosure Apparel shop on Isle of Palms.
For more information, visit ndapparel.com.
By Brooke Watson